Redwood Brands helps independent spirits producers reach their customers through sales and distribution management.
We are a team of experienced sales professionals who understand the challenges smaller brands face in the American market and help their founders navigate this dynamic environment. It is an incredibly exciting time to be working with spirits entrepreneurs and we are honored to support, collaborate with and represent the brands in the Redwood portfolio and the people behind them.
Meet the Redwood Team
Kelly Hansen
Vice President, Operations | kellyh@redwoodbrands.com
Kelly brings to Redwood Brands over 9 years of experience in the spirits industry and over 20 years of experience in start-up companies. She has previously worked at Partida Tequila, McMorrow Savarese Consulting, Scient and USWeb in general management, strategic planning, operations and finance roles. She most recently served as Vice President of Operations at Cooper Spirits, where she led the budgeting, operations and resource planning efforts. Kelly has a proven track record of success as a trusted advisor to “Board and C-level” executives making strategic decisions regarding product development, market expansion, investments, sales execution, organizational structure and branding.
Susanne Allen
Vice President – Strategic Accounts | susanne@redwoodbrands.com
With over 20 years in the Wine and Spirits industry, Susanne brings agile leadership skills that garner an additional share of mind within the distributor, retailer and national accounts. Her experience started with SGWS before moving to the supplier side where she has worked for houses both large (Jackson Family) and small (AV Imports) managing all facets of distribution and sales across the Western, Central divisions and ultimately the US with National Accounts. Susanne most recently worked at Domaine Select Wine & Spirits where she was directly responsible for building a new National Account Silo with a focus on building strategy, new item selection and selling craft Wine and Spirits. Susanne has extensive experience in distributor management, building brands from the ground up, and developing strategies that lead teams to deliver brand equity in a crowded marketplace.
Matthew Gould
Director of Business Intelligence | matthew@redwoodbrands.com
Matthew brings over 25 years of Wine and Spirits Industry experience specializing in strategic leadership driving sales, insights and analytics. His experiences in the industry started in the on-premise sector before moving onto 16 years in the distributor wholesale tier with Breakthru Beverage, most recently as a Director of Analytics. At Breakthru Beverage, he was able to advance his knowledge in competitive intelligence and insights, while providing strategic inputs with forecasting new business development. In addition, successfully instituting detail processes to increase workplace efficiencies by driving modern technical capabilities. From learning how to sell on the streets, to developing a unique set of skills in trade development, to advanced methods in Analytics & Business Intelligence, Matthew has brought a well-rounded industry knowledge to his 3rd tier in the industry at Redwood Brands.
